Your search team, led by Sam.
“I find where people look for what you offer, in search and in AI assistants. Then I plan the pages that would answer them.”
What Sam's team hands back
- A plan of the pages worth writingOlive, SEO specialist
- What assistants would say, and whyAda, AI search strategist
Pages nobody can find do no work.
- You publish, but cannot tell which questions people actually search for.
- An AI assistant describes your product wrongly, and confidently.
- It is hard to see which pages you are missing.
Two specialists, one for each place people look.
Being found: search coverage, keyword plans, on-page work and AI answers.
Olive plans what gets found
SEO specialistWhich pages you have, what they seem to rank for, and which obvious questions have no page yet. Every recommendation names the page it would create and the question that page answers.
What Olive hands back
- The pages that exist and what they answer
- The gaps worth a page
- What each new page would be about
- What was measured, and what was inferred
- Keyword plans
- Site audits
- Content gaps
Ada works on AI answers
AI search strategistWhat AI assistants are likely to say about you, which of your passages they would draw on, and what to publish so they say it right. Every recommendation is a page or a passage you publish for readers.
What Ada hands back
- What an assistant would likely say
- The passages behind it
- Each one marked observed or inferred
- The page or passage that would change it
- AI answers
- Citations
How Sam works.
You ask your co-founder
Your co-founder only routes. It hands the search work to Sam and does none of it.
Sam splits the work
Sam gives search engines to Olive and AI assistants to Ada. They work at the same time, both starting from what you have already published.
You get it back, checked
Sam checks what the specialists wrote and writes the answer you read. Reading and planning need no yes. A change in a connected app waits for one.
About Sam's team.
How Sam and two specialists work, and what waits for your yes.
Do we need Google Search Console?
Can it get us into ChatGPT's answers?
Is Sam's team in every brand?
Can we change how the team works?
Hand Sam's team its first piece of work.
Sam and two specialists come with every brand. Give your co-founder your website and they work from what your pages say.