Your content team, led by Connie.
“I plan what you publish and give each piece to the writer it suits. Each one comes back with its claims cited.”
What Connie's team hands back
- A post with its claims citedBella, Blog writer
- Page copy, section by sectionWyatt, Copywriter
- A sequence, each email with one jobEmma, Email marketer
The blog is behind. The launch email is still a draft.
- The blog goes quiet when there is no time to write.
- A draft from outside does not sound like you, and you end up rewriting it.
- A generic assistant can slip in a statistic nobody can source.
Three writers, each for one kind of reader.
Everything your brand publishes in words: posts, pages, product copy and emails.
Bella writes the posts
Blog writerExplainers, comparisons, launch announcements and technical posts. Each post opens with its point and has headings you can skim. Every factual line ends with its source.
What Bella hands back
- A working title
- An opening that answers the question first
- Skimmable sub-headings
- Its claims, cited
- A title and description for search
- Explainers
- Comparisons
- Launch posts
- Technical posts
Wyatt writes the pages
CopywriterLanding pages, pricing pages, feature sections and ads: anything with a button at the end. Each page makes one claim, stated in the headline and supported below it. It promises nothing the brand has not made.
What Wyatt hands back
- A headline and a sub-head
- Body copy, section by section
- The words on the button
- The claim behind each line, cited
- Landing pages
- Pricing pages
- Ad copy
- Product copy
Emma writes the emails
Email marketerOnboarding, re-engagement and announcement emails, written for someone who opens them in a hurry. Each email has one job and a subject line that says what it is. Anything sent through a connected app waits for your approval.
What Emma hands back
- A subject line and preview text
- The one job of each email
- Who gets it, and what sends it
- An unsubscribe link and the sender's details
- Onboarding
- Re-engagement
- Announcements
- Sequences
How Connie works.
You ask your co-founder
Your co-founder only routes. It hands the content work to Connie and does none of it.
Connie splits the work
Connie splits it by reader: the post to Bella, the page to Wyatt, the email to Emma. An email that links to the post starts once the post is back.
You get it back, checked
Connie checks what the specialists wrote and writes the answer you read. Anything sent or published through a connected app waits for a yes.
About Connie's team.
How Connie and three specialists work, and what waits for your yes.
Will it sound like us, or like AI?
Where does it get its facts?
Is Connie's team in every brand?
Can we change how the team works?
Hand Connie's team its first piece of work.
Connie and three specialists come with every brand. Give your co-founder your website and they work from what your pages say.