Your content team, led by Connie.

“I plan what you publish and give each piece to the writer it suits. Each one comes back with its claims cited.”

ConnieContent lead

What Connie's team hands back

  • A post with its claims citedBella, Blog writer
  • Page copy, section by sectionWyatt, Copywriter
  • A sequence, each email with one jobEmma, Email marketer

The blog is behind. The launch email is still a draft.

  • The blog goes quiet when there is no time to write.
  • A draft from outside does not sound like you, and you end up rewriting it.
  • A generic assistant can slip in a statistic nobody can source.

Three writers, each for one kind of reader.

Everything your brand publishes in words: posts, pages, product copy and emails.

  • Bella writes the posts

    Blog writer

    Explainers, comparisons, launch announcements and technical posts. Each post opens with its point and has headings you can skim. Every factual line ends with its source.

    What Bella hands back

    • A working title
    • An opening that answers the question first
    • Skimmable sub-headings
    • Its claims, cited
    • A title and description for search
    • Explainers
    • Comparisons
    • Launch posts
    • Technical posts
  • Wyatt writes the pages

    Copywriter

    Landing pages, pricing pages, feature sections and ads: anything with a button at the end. Each page makes one claim, stated in the headline and supported below it. It promises nothing the brand has not made.

    What Wyatt hands back

    • A headline and a sub-head
    • Body copy, section by section
    • The words on the button
    • The claim behind each line, cited
    • Landing pages
    • Pricing pages
    • Ad copy
    • Product copy
  • Emma writes the emails

    Email marketer

    Onboarding, re-engagement and announcement emails, written for someone who opens them in a hurry. Each email has one job and a subject line that says what it is. Anything sent through a connected app waits for your approval.

    What Emma hands back

    • A subject line and preview text
    • The one job of each email
    • Who gets it, and what sends it
    • An unsubscribe link and the sender's details
    • Onboarding
    • Re-engagement
    • Announcements
    • Sequences

How Connie works.

  1. You ask your co-founder

    Your co-founder only routes. It hands the content work to Connie and does none of it.

  2. Connie splits the work

    Connie splits it by reader: the post to Bella, the page to Wyatt, the email to Emma. An email that links to the post starts once the post is back.

  3. You get it back, checked

    Connie checks what the specialists wrote and writes the answer you read. Anything sent or published through a connected app waits for a yes.

About Connie's team.

How Connie and three specialists work, and what waits for your yes.

Still deciding?

Ask anything about your brand, the teams or the bill.

Will it sound like us, or like AI?
The team reads your website and the documents you add before it writes, so the products, claims and wording come from you. Factual lines end with the page they came from, so you can check them against your own words.
Where does it get its facts?
From your website, your documents and the pages it reads, with claims cited. Bella and Wyatt are told never to invent a quote, a customer story or a review: where one is needed and you have not published it, the draft says so.
Is Connie's team in every brand?
Yes. Every brand starts with all nine teams and their 34 agents, Connie's among them.
Can we change how the team works?
Yes. An owner or an admin can change any agent's instructions, add a specialist to a team, or archive one you do not need, from Organization in your workspace.

Hand Connie's team its first piece of work.

Connie and three specialists come with every brand. Give your co-founder your website and they work from what your pages say.