Field notes on running a company with agents.

The first posts are being written.

• Guides

  Step by step, how to run a brand with agents: briefing a team, setting up a routine, deciding what waits for your yes.

• Comparisons

  How a brand with a co-founder and nine agent teams differs from the tools you use now, with the page each claim came from.

• Playbooks

  How the teams split a real job between them, such as a content calendar, a research brief or a support queue.